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DoodlingDreamer

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Posts tagged social media

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The Future of Retail Innovation: Pop-Up Store & Art Gallery

A glimpse of the display

TNW: “A Startup Store Launches In Beta: Retail May Never Be The Same” by Courtney Boyd Myers.

Who: Rachel Shechtman (Retail Consultant) whose clients include: Gilt Groupe, Toms Shoes, Bliss Spa, AOL.

What: Launching a new startup (no name yet) which will have a monthly exhibition, the concept of the store will combine Pop-Up & Art Gallery. The first exhibition will feature 6 NYC start-ups that sell to online consumers:

  • Birhbox
  • Bauble Bar
  • Quirky
  • Joor
  • Artspace

Merchandise

When: Official launch will be Feb 1 201. The store will open up as a “love” story.

Where: 10th Avenue & 19th Street NYC (Not Surprised, 5 more stories to come!)

Promotions: Daily parties (free champagne- Oh hell yes!) and trunk shows.

The Role of Social Media: Check in with Foursqaure & get a mystery gift. Its time to really reward your consumers for making an effort.

Future of Retail: (According to Rachel Shechtman) 

  • Consumption with a high emphasis on content & community
  • Untapped platform for advertisers (sponsorship) with the opportunity for great exposure.

Watch that space!

Filed under retail consumers innovation pop-up store art gallery advertising social media Foursquare Launches Promotions

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The Consequences of the "Like" Button: Brands on Facebook

Do you find yourself hesitating before clicking on Facebook’s “Like” button? You are not alone.

Brands on Facebook look for:

  • Social Media Fans
  • Brand Advocates

Facebook Users “Like” because:

  • Young Consumers- “Like” brands as a form of expression/identity. 
  • Older Consumers- “Like” brands with the hope that there will be a value-added reward.

The Sad Stats:

  • 54% of FB users expect brands to bombard them with messages or ads.
  • 45% of FB users don’t want to give brands access to their profile information.
  • 31% of FB users don’t want to push content from a Brand into their Friends’ news feeds.

Therefore, brand connections on Facebook are diminishing. The explosion of Social Media has brought with it so many positive aspects, such as, people are able to make connections on multiple platforms. However, invasion of privacy has become a concern which is causing people to build up barriers between themselves and Brands.

Consumers are beginning to feel overwhelmed with all the information that springs up on their screens, which begs the question, where should brands draw the line?

Do you have any great examples of a brand on Facebook, which has managed to inform, reward and surprise you without being a burden to your social status?

I’m still thinking of one.

Filed under facebook marketing brands like dislike stats social media consumers privacy

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emergentfutures: Baby Boomers Driving the Social World “The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine. Full Story: Sysomos Baby Boomers & Social Media: getting more comfortable with tools that were once so daunting. #demographics #SocialMedia #socialnetworks

emergentfutures:

Baby Boomers Driving the Social World


“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.

Full Story: Sysomos

Baby Boomers & Social Media: getting more comfortable with tools that were once so daunting. #demographics #SocialMedia #socialnetworks

Filed under social media trends demographics