Posts tagged Retail
DoodlingDreamer
Connecting Emerging Technology To Brands & Consumers
The Future of Retail Innovation: Pop-Up Store & Art Gallery
TNW: “A Startup Store Launches In Beta: Retail May Never Be The Same” by Courtney Boyd Myers.
Who: Rachel Shechtman (Retail Consultant) whose clients include: Gilt Groupe, Toms Shoes, Bliss Spa, AOL.
What: Launching a new startup (no name yet) which will have a monthly exhibition, the concept of the store will combine Pop-Up & Art Gallery. The first exhibition will feature 6 NYC start-ups that sell to online consumers:
- Birhbox
- Bauble Bar
- Quirky
- Joor
- Artspace
When: Official launch will be Feb 1 201. The store will open up as a “love” story.
Where: 10th Avenue & 19th Street NYC (Not Surprised, 5 more stories to come!)
Promotions: Daily parties (free champagne- Oh hell yes!) and trunk shows.
The Role of Social Media: Check in with Foursqaure & get a mystery gift. Its time to really reward your consumers for making an effort.
Future of Retail: (According to Rachel Shechtman)
- Consumption with a high emphasis on content & community
- Untapped platform for advertisers (sponsorship) with the opportunity for great exposure.
Watch that space!
Retail Branding: The Journey of a Successful Brand (Polo Ralph Lauren)
Chinese artist Liu Bolin waits for his colleagues to put a finishing touch on him to blend into rows of soft drinks in his artwork entitled “Plasticizer” to express his speechlessness at use of plasticizer in food additives, in his studio at the 798 Art District in Beijing, China, Wednesday, Aug. 10, 2011. (AP)
(via npr)
